The River Tree | Danny Chan
  • WELCOME
  • WRITING
    • DENTAL COPYWRITING
    • DENTAL BLOG PACKAGES
    • FEATURE ARTICLES
  • ONE STOP MARKETING
  • BLOG
  • CONTACT
    • BOOKING

The Whitening Blueprint

12/1/2021

 
Picture
​A training and strategy program aims to help Australian dentists up their whitening game and reclaim lost territory.
 
By Danny Chan
 
It seems everywhere you turn in the news and mass media, the teeth whitening market is experiencing a boom, but talk to an Australian dentist and the picture may look very different. Just ask Stephen Douglas, owner of Boutique Whitening, who has conducted 2000 interviews with principal dentists over 400 practice visits.
 
After chatting with a great number of Aussie practitioners about their whitening business, Douglas arrived at this unsettling conclusion: “Many dentists and their practices suffer and struggle from poor teeth whitening results. The consequences are disappointed patients, multiple complaints about sensitivity and lacklustre profitability.”
 
The whitening entrepreneur’s findings seem to agree with a 2018 study conducted by the Australian Dental Association, which found that more than two-thirds of people aged 18 to 35 who've whitened their teeth didn’t go to a professional.
 
While only 6% of whitening customers are going to non-dentist services for their cosmetic therapy, the ADA study found that 50% are buying over-the-counter (OTC) DIY kits from websites, chemists or beauty salons.
 
With or without you
 
Being excluded from a lucrative market, however, isn’t the only bugbear for Australian dentists.
 
“Less than half of those who bleached their teeth in 2020 did so under the supervision of a dentist,” Douglas says, alluding to patient safety concerns.
 
“And 65% of those surveyed were oblivious to the risks of home whitening.”
 
Australian regulations on teeth whitening, Douglas adds, are not helping the situation. He cited an August ruling which capped the non-dentist use of beaching gels at 6% for Hydrogen Peroxide and 18% for Carbamide Peroxide.
 
This gave non-dentist whitening service providers more leeway as compared to European legislation, which Douglas says precludes non-dentists from administering whitening gels above 0.01% Hydrogen Peroxide.
 
“Some dentists are coming to whitening vendors like me for 9% Hydrogen Peroxide gels just to maintain leverage over the non-dentist whitening methods, but a higher bleaching strength does not necessarily equate to a better bleach,” Douglas stresses.
 
“On the other hand, you can walk into Coles today and buy a whitening strip that contains 5.9% Hydrogen Peroxide without dentist supervision, but is it safe?”
 
Give me five!
 
In a bid to help dentists regain their footing in the teeth whitening space – in so doing increasing the level of patient safety and awareness – Douglas has launched The Expert Whitening Secrets training and strategy program.
 
As part of The Whitening Project that Douglas also created, the program is touted as a blueprint to teach dentists “the skills and techniques used by thousands of UK dentists to solve these dilemmas and set you on the road to a more profitable practice, all built on a foundation of teeth whitening.”
 
The program comprises of a 75-minute live session that dentists can access for $37. It includes a pre-recorded training session on teeth whitening protocols from Professor Van Haywood, a US-based practitioner whom Douglas refers to as the 'Godfather' of tooth bleaching. Dentists will also receive a complimentary Boutique whitening kit with a market value of $300 when they order the training program.
 
The five main components of the 56-page “blueprint” are as follows:
 
#1: Understanding the whitening market, and the advantages that a dental practice has over their competition.
 
#2: How to avoid the five biggest teeth whitening myths or mistakes.
 
#3: Debunking false beliefs, and how to successfully treat two stains. “And that really is the science and the patient compliance part,” Douglas adds.
 
#4: How the dental team can identify patients that are considering whitening, increase or improve their patient acceptance rates by converting them into paying customers.
 
#5: How to integrate the practice with Boutique, using their complimentary and bespoke package.
 
All in the package
 
Without giving too much away, Douglas says the program developers favour the home whitening method over in-chair whitening – “it makes better business sense for the practice as well as the patient getting far superior results.”
 
While customers are welcomed to use Boutique’s whitening products, Douglas insists the program isn’t tied to any brand per se. That is not to say he isn’t confident about his products. In fact, Boutique offers a full refund if customers are not completely satisfied with their kits. There’s no catch with the paltry $37 program fee as well.
 
“$37 represents a micro commitment to signal one’s interest,” he emphasises.
 
“We believe that if you follow the framework and build these protocols in, you’ll get really good results.”

Comments are closed.

    The
    ​Dental Blog Writer

    Danny Chan | Dental Blog Writer

    Danny Chan

    Danny is founder of The River Tree, a Multimedia Company based in Melbourne that provides Quality Content & Digital Marketing Services to Dental Professionals across Australia and New Zealand.

    RSS Feed

    View my profile on LinkedIn

    Archives

    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    June 2019
    May 2019
    April 2019
    March 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    August 2015
    July 2015
    June 2015
    May 2015
    March 2015
    October 2014
    September 2014
    July 2014
    January 2014
    October 2013
    September 2013
    August 2013
    July 2013
    April 2013
    November 2012
    September 2012
    July 2012
    April 2012
    February 2012
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    April 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    February 2010
    December 2009
    November 2009
    October 2009
    August 2009
    July 2009
    June 2009
    February 2009
    December 2008
    November 2008

    Categories

    All
    Dental Business
    Dental Fitouts
    Dental Laboratory
    Dental Plant Room
    Dental Software
    Dental Technology
    Dental Workflow & Efficiencies
    Funnies
    Interesting
    Video Production

    RSS Feed