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How to start a Bonfire

11/1/2017

 
Henry Schein Halas | Surgery Setup Academy | Bonfire Dental, Queensland Australia
Dr Linh Quach and Dr Tran Quach, Co-Founders of Bonfire Dental
Henry Schein Halas | Surgery Setup Academy | Bonfire Dental, Queensland Australia
Henry Schein Halas | Surgery Setup Academy | Bonfire Dental, Queensland Australia
Thanks to Surgery Setup Academy (SAA), Queensland practice Bonfire Dental got off to a roaring start

By Danny Chan
 
The gateway to a successful dental practice is a well conceptualised, designed and built dental office. Whether you are a young dentist striking out on your own or have plans to relaunch or expand an existing business, setting up a surgery can be an overwhelming experience.
 
Top-of-mind considerations like property lease, fit out and equipment supply are usually enough to occupy all your available time and energy. The trouble is, you may be focusing on these aspects of the set-up at the expense of other nitty gritty – but no less important – ones like legal, ergonomic, workflow, electrical, plumbing, installation, just to name a few. You can be easily blindsided by the enormity of the undertaking such that crucial elements – which may prove too costly to rectify at a later stage – get left out of the equation. 
 
Addressing these unspoken challenges, that indeed, many entrepreneurial dentists are struggling with is the Surgery Setup Academy (SSA). Do not let the scholastic term fool you. The Academy is not all theory and little action. In fact, they offer assistance from the ground up, extending throughout the set-up phase and beyond.
 
SAA comprises experts from all the relevant fields, including: Property Lease, Equipment Supply, Legal Advice, Dental Consumables, IT Integration, Software, Technical Installation, Fit Out & Construction, Sterilisation Workflow, Project Management and Business Development, etc.
 
Organised by Henry Schein Halas, the interstate event essentially serves as that missing link in dental tertiary education everyone has been asking for.
 
“In a nutshell, we are providing end-to-end solutions for dentists to fulfil their dreams of operating their own surgery. Offering invaluable expertise and support, in collaboration with a vast network of third party vendors, what we’re really providing is a peace of mind throughout the set up process,” says Andreas Schulz, Lead, Surgery Set Up Academy.
 
“The goal of the seminar is to give each attendee a foundational crash course – including an overview, well-designed roadmap and task list – whether they are setting up or relaunching a surgery. However, it should only be the starting point of an ongoing and consistent exchange of data, knowledge and expertise.”
 
Setting up Bonfire Dental
 
It was Andreas’ late-2016 proposal to the Executive Team at Henry Schein Halas that led to SSA’s formation. Launched early 2017, SSA lectures have since covered all the major cities in Australia with each seminar attracting 20-70 participants. So far, over 250 people have attended the nascent lectures. 
 
Among them are Dr Linh Quach and Dr Tran Quach, Co-Founders of Bonfire Dental. The twin sisters run a total wellness healthcare establishment in Queensland that incorporates yoga, chiropractic and dentistry. Being dentists, they focus on Total Body Dentistry using an integrated approach aimed at the overall health of patients. Having just sourced a location for their new dental clinic, they attended the SSA seminar in November just to make sure they were on the right track in the set up process.
 
“We wanted to create a dental clinic that is as efficient, productive and stress-free as possible. We figured to do so required a clear understanding of the operational workflows and systems in a dental practice. The SSA event gave us an overview of​ ​the requirements and to-do lists​ ​in​ ​a​ ​concise​ ​timeframe,” says Linh.
The sisters gave the event a 7.5 out of 10 score – mostly for its comprehensive overview, equipment demonstrations and expert-fielded Q&A session.
“Had​ ​they​ ​included​ ​a​ ​segment​ ​with​ ​a​ dental​ ​and​ ​medical​ ​accountant, it​ ​would​ ​have​ ​been​ ​a perfect score​. We could have used some information on​ ​budgeting​ ​for​ ​initial​ ​dental​ ​clinic​ ​setup​ and​ ​accounting​ ​basics​ ​for​ ​running​ ​a dental​ ​clinic.”

Thankfully, and as Andreas had mentioned, the SSA event was just the beginning of Bonfire Dental’s close working relationship with the team at Henry Schein Halas. Bona fide experts who walk their talk, the HSH/ SSA team eventually got involved at every stage of setting up the dentist’s office.

The dentists had two main contact persons in Andreas – credited as the out-of-box visionary who imparted business wisdom and confidence – and Emma Addy, the Equipment Specialist who guided the entire process: Equipment selection; surgery design and workflow; staff training in sterilization workflow; infection control and equipment maintenance.

“Emma​ ​believed​ ​in​ ​our​ ​vision​ ​of​ ​integrated​ ​wellness​ ​from​ ​the​ ​get-go and ​was​ ​exceptional​ to work with every step of the way. As our main liaison contact, she worked tirelessly outside office hours to help troubleshoot issues and basically led us throughout the set up process,” Tran commends.

Including Andreas and Emma, the dentists had direct access to a 10-person specialty team. The respective specialists helped to coordinate the project while bridging the information gap between the various trades – for example, construction with electrical and plumbing; IT and software integration with technical installation, etc. 

“Our builder and his team from Phnx Construction, although highly experienced in the residential sector for their modular designed concrete homes, were taking on their first dental clinic build. HSH worked side by side with them throughout the whole construction process. ​They​ ​were​ ​very patient,​ ​professional​ ​and experienced​ ​in​ ​all their​ ​dealings​ ​with​ ​our appointed contractors,” Linh continues.

“Emma and her technicians conducted onsite visits and coordinated the vital checkpoints along the process to make sure everything​ ​was​ ​installed​ ​correctly​ ​and the​ ​building​ ​stages​ ​were​ ​double-checked,​ ​before​ ​the​ ​next​ ​stage​ ​commenced.”

To illustrate HSH’s level of involvement, their technical team even provided installation templates to the builder to ensure correct​ ​pipes​ ​for​ ​electrical​ ​and​ ​water​ ​supply were laid according​ ​to​ technical​ ​specs of individual dental chair models.

​Bonfire Dental purchased the bulk of their equipment from HSH, including dental chair, x-ray machine, sterilization equipment, lab equipment, small equipment and consumables.

One-stop shopping has its merits, as Tran assesses:

“The one thing we all lacked was time. By making all our purchases with HSH, we were able to save not only time but there were also massive cost savings.

“HSH​ ​also provides​ ​ongoing​ ​support,​ ​reliability​ ​in delivery​ ​of​ ​products ​and​ ​professional​ ​troubleshooting​ ​with​ ​any​ ​complications​ ​with​ ​the equipment​ ​and​ ​materials.

“Apart from​ ​cost​ ​savings,​ ​we knew that the​ ​materials​ ​were​ ​of​ ​high​ ​quality​ ​and​ ​the​ ​equipment​ ​and​ ​software​ ​HSH​ ​put​ ​together would​ ​integrate​ ​and​ ​communicate​ ​seamlessly.”

Describing their overall experience working with HSH, the sisters chorus:

“They are world-class professionals and experts in their field. The​ ​HSH​ ​team​ ​goes ​above expectation​ ​to​ ​help​ ​clients​ and delivers ​incredible​ ongoing support.”

What about the SSA event that got the ball rolling? Linh calls it “a​ ​great​ ​starting​ ​point​ ​to​ ​understand​ ​the​ ​fundamental​ ​stages​ ​of​ ​building​ ​a dental​ ​clinic”.

“More importantly,” Tran adds, “​it​ ​allows​ ​you​ ​to​ ​connect​ ​with​ ​experts​ ​that​ ​are ready​ ​to​ ​help​ ​you​ ​execute​ ​and​ ​put​ ​your​ ​dental​ ​vision​ ​into​ ​action.”

Surgery Setup Academy evening lecture and day-long events occur 2-3 times a year in all states. For more information or to find out when the next event is being held near you contact Henry Schein Halas on equipment@henryschein.com.au or visit their website www.henryschein.com.au.



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    Danny Chan | Dental Blog Writer

    Danny Chan

    Danny is founder of The River Tree, a Multimedia Company based in Melbourne that provides Quality Content & Digital Marketing Services to Dental Professionals across Australia and New Zealand.

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