Do you hear complaints of treatments being too long and expensive whenever you recommend braces to your adult patients? Find out how Smilefast is addressing those objections while providing a new income stream to general dentists.
By Danny Chan
The expectations of costs, time and required effort have ruled out the orthodontic option for many adult patients, says Dr Geoffrey Hall. Realizing how adult patients have been a rapidly growing market but underserved by traditional orthodontics due to this general reluctance, the Melbourne-based orthodontist saw an opportunity to create a system that specifically targets the demands of this group of patients.
The result is Smilefast Magic Braces, an emerging treatment concept that gives patients a smile in only months because its focus is purely on the cosmetic alignment of the teeth. While traditional orthodontics extends to correcting patient bite and jaw alignment, factors that are not of primary concern to most adult patients yet largely contribute to its long treatment periods (18-24 months), Magic Braces by comparison, achieves the straightening results in 6-9 months.
Shorter treatment time means less ongoing clinical costs, and because there are fewer appointments, Magic Braces are also cheaper than traditional orthodontics. Further, to address the main concern of appearance among adult patients, the safe treatment utilizes clear braces, one of the reasons that render Magic Braces a more marketable option than traditional orthodontics.
“I firmly believe it is a better biological and ethical way to practice dentistry than placing veneers and cutting down good teeth on these adults to satisfy their cosmetic requirements,” Dr Hall says of his innovation.
Perhaps the most appealing aspect of the Magic Braces technique lies in how it has been streamlined for general dentists, and a big proponent of this is Computerised Indirect Bonding (CIB). Rather than involve technicians in the process of bracket placement, CIB is a software that digitally identifies the precise location on each tooth for the brackets, based on the patient’s 3D impressions. This precision ensures ideal tooth movement as the patient progresses through treatment. A suck-down is performed – where the brackets are placed in upper and lower trays, which the dentist simply places in the patient’s mouth. The CIB service is delivered in only 15 working days.
“With the advent of computerised indirect bonding placement, the most important part of the orthodontic alignment process, bracket placement now becomes an easy and accurate process—thus making predictable alignment of teeth for adults by any general dental practitioner,” Dr Hall enthuses.
New income potential
Magic Braces also translates into practice benefits, Dr Hall emphasizes, making a significant impact on dentists’ patient flow and income.
In 2012, Geoffrey launched his company, Smilefast, which trains general dentists all around Australia, New Zealand and parts of Asia with a 2.5-day lecture and workshop. To date, over 250 dentists have completed one of Dr Hall’s accelerated orthodontic courses. Dr Hall says that several have even returned to do further courses.
According to Sydney-based dentist and Magic Braces provider, Dr Robby Sehmi, the system has garnered immediate positive results:
“Almost immediately I had ten cases ready for treatment and 12 months on, I average 12 cases a month! The system has proven itself time and time again with great results and happy patients who refer! The support of Dr Hall and his staff has been fantastic and they are always available for a chat to help with difficult cases. SmileFast has easily been the best money I have ever spent on any dental course!”
Dentists interested in becoming a Smilefast Magic Braces provider can attend a 2.5 day course nearest to them. Day 1 and Day 2 cover the theory, while Day 3 is a hands-on workshop where the dentist works 1-on-1 with Dr Hall to perfect techniques and various exercises. Interested dentists can register at the Smilefast website (www.smilefast.com.au).
Smilefast offers accredited providers ongoing training courses such as the Advanced Course and the Lingual Course and will soon be releasing the MAGIC ALIGNER, which will have the added benefits of a removable aligner with the power of nittinol wire to move teeth rapidly.
To become a Smilefast Magic Braces provider, visit www.smilefast.com.au